My Sprint App Landing Page

With numerous enhancements to the My Sprint app, branding restructuring, and refactoring for the entirety of Sprint.com, I was tasked with bringing the app’s landing page up to date within Adobe Experience Manager (AEM) as our content management system (CMS). Working with the app developers and marketers who oversaw the project, we figured out key features to highlight that were most important to customers. With the launch of the redesign, we saw increases to downloads, more positive ratings on the App Store, and indications of widespread user acceptance.