Fitness Accessory Guide

The New Year means new goals! In an effort to increase accessory sales during the first quarter of 2017, we experimented with an array of carousels for customers to explore as they see fit. This helped us understand how people interact with smaller chunks of information versus our conventional product wall pages. For the header image, we wanted something that felt aspirational, active, and exciting. Taking inspiration from fitness magezines and brands like Nike, I combined photography and typography to create an engaging hero banner that grabs the user's attention.